Salvatori has commissioned me the
visual communication for the launch of their first Showroom in New York,
scheduled to openin February 2023 in the heart of Soho.
Approach:
The key visual of my
graphic project is Gabriele Salvatori himself, CEO, heart and mind of
the company. Opening the showroom in NY celebrates his dream and his
incredible ability, energy, and lightness of movement in the world of
design and in surrounding himself with talented collaborators. I wanted
him at the centre of everything by creating his character that allowed
me to communicate and play with joy, verve and irony without falling
into self-celebration. It was a risky proposal and off the track, but I
was certain that the poetics and irony of a simple gesture could strike
at the heart. Good thing because I had no plan b, as always when an idea
sticks with you.
Once the charachter and the illustrations were made I could finally "start to play" with it.
See next posts 2/3 - 3/3.
Let's start from the beginning: the very first doodles of a project which I loved to create at first sight.
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#andotherlittlethingsstudio #eloisemorandi
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