It's summer again, and my mind flows to one of the most beautiful
invitation I've ever made. It was about Kenzo fashion show which took
place in Paris in 2009.
The paper engineering in this project is a mix of awesome creativity,
technical skills and precious printing and paper companies. The flower images of
the internal pages were scanned by a very old book of my English
grandmother and the central pop-up butterfly blooming has been such a
complicated and articulated matter of precision and inspiration... It took
about 2 months to develop this little lovely book..so that the set up of the
fashion show was made of giant pop-up books. Kind of beautiful.
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Kenzo invitation fashion show | pop up |
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Kenzo invitation fashion show | pop up |
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Kenzo invitation fashion show | pop up |
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Kenzo invitation fashion show | pop up |
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Kenzo invitation fashion show | pop up
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Kenzo invitation fashion show | inside pages |
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Kenzo invitation fashion show | inside pages
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Kenzo invitation fashion show | cover
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I've developed the invitation under the precious direction of Paolo Bazzani. The collection created by Antonio Marras - which at the time was Kenzo's art director - was ispired by the magical of flowers and Alice in Wonderland.
This represent for me a milestone in my graphic design career. I'm very proud of it expecially in this era in which everything is digital oriented. W paper!
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