lunedì 18 luglio 2022

PAPER ENGINEERING | KENZO INVITATION SS 2009 | "In memory of a summer day"

 

 




It's summer again, and my mind flows to one of the most beautiful invitation I've ever made. It was about Kenzo fashion show which took place in Paris in 2009.

The paper engineering in this project is a mix of awesome creativity, technical skills and precious printing and paper companies. The flower images of the internal pages were scanned by a very old book of my English grandmother and the central pop-up butterfly blooming has been such a complicated and articulated matter of precision and inspiration... It took about 2 months to develop this little lovely book..so that the set up of the fashion show was made of giant pop-up books. Kind of beautiful.

 

Kenzo invitation fashion show  | pop up

Kenzo invitation fashion show  | pop up

Kenzo invitation fashion show  | pop up

Kenzo invitation fashion show  | pop up

Kenzo invitation fashion show  | pop up

Kenzo invitation fashion show  | inside pages

Kenzo invitation fashion show  | inside pages


Kenzo invitation fashion show  | cover

 I've developed the invitation under the precious direction of Paolo Bazzani. The collection created by Antonio Marras - which at the time was Kenzo's art director - was ispired by the magical of flowers and  Alice in Wonderland.

This represent for me a milestone in my graphic design career. I'm very proud of it expecially in this era in which everything is digital oriented. W paper!


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