MOGICAFFE' | LUXURY COFFE ITALIAN BRAND / on line logos

The pre-existent logo "MOGICAFFE'" is composed by a clear and strong lettering framed in a positive/negative background white and blue.

The word "Coffee" gives the "product placement" but something was missing.

Considering the awesome and amazing quality and excellence of the coffee itself,

then the design involved in the packaging and the care of the visual communication

I've suggested to get the brand positioned also by its quality and target "The Italian Luxury Coffee".