One of the most important element for me was to create "something where something happens" which can eventually "give a 10 seconds emotion" to the person who is opening it.
The kind of paper for the pop-up has been a risolutive choice: transparent but matt. Is the paper used by the architects, has a "mineral" look, and was perfect to host a marble pattern. I also wanted a sound effect which could accompany the opening of the pop-up...and it happens that really suggest you the sound of stones.
Two gold-foil printed cardboards close and protect the pop-up.
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| Proposal x Salvatori | poup | Eloise Morandi |
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